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We’re very happy to announce that Peter Segers has joined our team as our new Chief Commercial Officer to help take Quibim to the next level and help us fulfill our global mission of improving human health.

Peter is a seasoned salesperson who’s enabled cutting-edge med tech companies to expand their businesses over the past three decades. He has worked closely with key players such as Philips Medical Systems and helped pioneer the medical imaging AI industry.

Peter’s previous role was director of global sales, business development and channel management for CorTechs Labs, an AI company specializing in the diagnosis, early detection and personalized treatment of brain disorders in San Diego, U.S.

Before that, he served as a consultant to Bioxydyn, which provides software for oxygen-enhanced MRI in lung diseases and oncology, and CEO of Lapara Surgical, which develops accessible surgical robots for both minimal invasive and laparoscopic surgery. Between 2012 and 2015, Peter was in charge of sales and marketing operations for Lightpoint Medical, a specialist in intra-operative imaging tumors, and NightBalance, a company that provides software to tackle sleep apnea.

Prior to his interest in software, Peter had a long career in the medical hardware industry. He started working for Philips Medical Systems in Hamburg, Germany in 1998, as their international manager for urology. Two years later, he relocated to Atlanta, U.S. to serve as VP of Sales for HealthTronics, a new business focusing on lithotripsy, laser treatments and other urology services. HealthTronics is now a Nasdaq company with + 400 employees.

Peter was asked to come work for Philips Medical Systems again in 2003, this time to support their surgery division in Seattle. But with his entrepreneurial mindset, he relocated to Dallas a few years later to set up the U.S.medical business of Electro Medical Systems (EMS), a specialist inpiezo-electric devices for dental, orthopedic and urology applications based in Nyon, Switzerland.

Peter often had to share his life between Europe and America to help businesses grow. Although he has hopped countries almost half his life, the biggest leap he’s ever taken has been switching from hardware to software. “That’s the most difficult jump I’ve made so far,” he said. “Hardware is a capital purchase and the focus is not on reimbursement. The lifecycle is between 5-10 years, you work with maintenance agreements and try to upkeep the equipment. Software is slightly different, especially AI. Everyone’s looking at it as an individual service to each patient rather than a work necessity.”

Changing the conversation

With AI, everything must be built, starting with its perception. People are still thinking of how to show AI’s value based on the individual patient, but until reimbursement is settled, the conversation must change, Peter believes.

We have to change our focus and make everyone see AI as a workflow and quality enhancement tool. AI solutions need to be included in the hospitals’ annual budgets as an overall cost to enhance patient care, by helping to reduce misdiagnosis or improve early detection. AI is here now and it’s here to stay. There’s no question about it.” 

The challenge of scaling Quibim in that context appealed to him. “Quibim is a perfect match. I always take new products because I like the teaching part. I’d like to take Quibim from a research startup to a mature company while preserving its DNA, with all the different processes in place. I want to build the team and put my knowledge to what is needed and missing. I’m looking forward to building the new markets, improving the product line and teaching the next generation”, he said.

He expects Quibim to be in the top 10 AI companies within the next two years and its software to be integrated into bigger companies’ solutions by 2026. “There won’t be any room for small AI companies in this world in five years. It all needs to change, or AI is not going to work. You need to build the field from the beginning and show that your product is unique. You need to prove that you’re worthy of being with the big boys.

Born and raised in the Netherlands, Peter has a bachelor’s degree in electronics and in medical imaging and radiation techniques from Eindhoven University. He then moved to the UK to complete a masters’ degree in radiology and tackle issues such as hospital management, reimbursement, financing, marketing and business management.

It took him 20 years to go back to the Netherlands, where he’s currently residing. With Quibim’s offices in Spain and the U.S., he may well want to move again. “I always wanted to live abroad,” he said. “Having lived in the U.S. for over 10 years, Spain has a nice ring to it.”

Let’s wish him a safe and successful journey leading Quibim’s commercial strategy!

Melisande Rouger